How AI Search Optimization Really Works
AI search optimization is the discipline of engineering brand discoverability, retrievability, and cite-worthiness inside large language models. AI search optimization is not SEO with new...
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Kurt Fischman
Founder, Marshal
Kurt is the CEO of Marshal, the Managed Agent Operations company that designs, deploys, and operates AI agents as critical infrastructure for founder-led businesses.
Articles by Kurt Fischman
What is a Content Chunk, Anyway?
A content chunk is a discrete, semantically self-contained unit of information that an AI system can retrieve, interpret, and cite without requiring surrounding context. Content chunks are the...
Why Embedding Optimization Matters for AI Search
Embedding optimization is the discipline of structuring digital content so that large language models locate, retrieve, and cite your brand at query time. This article explains the mechanics of...
AI-Native Lead Capture: From Architecture to Execution
AI-native lead capture re-engineers conversion architecture for a zero-click world where large language models become the surface of first contact. This article maps the three-layer architecture...
How ChatGPT Inclusion Works for Companies
ChatGPT inclusion is not a badge or a ranking. It is whether the model surfaces your brand as a relevant answer when a user prompts it. This article breaks down the retrieval mechanics that...
Engineering Answer Coverage: Mapping Prompt Surface Patterns in AI Search
Answer coverage is the measurable share of prompt surface patterns in your domain where your brand appears in AI-generated answers with valid, schema-backed assets. Engineering answer coverage...
AI Search Optimization: A Technical Definition
AI search optimization (AISO) is the discipline of engineering content, entity signals, and structured data so that information is discoverable, retrievable, and cite-worthy by large language...
Monetizing AI Visibility: The Basic Principles
Monetizing AI visibility is the practice of converting brand citations, mentions, and recommendations inside AI-generated answers into measurable business outcomes including pipeline, revenue, and...
Sales Attribution from LLMs: Counting the Invisible
Sales attribution from LLMs is the discipline of tracing revenue outcomes back to AI-generated recommendations, citations, and brand mentions across platforms like ChatGPT, Gemini, Perplexity, and...
The Importance of Entity Salience in AI Search: From Mentions to Meaning
Entity salience in AI search measures which real-world entities a document is genuinely about, not merely which terms it mentions. When salience is high for the right entities, retrieval models...
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