Chunk Engineering 101
Chunk engineering is the discipline of structuring content into self-contained, semantically complete units that AI retrieval systems can extract, embed, rank, and cite independently. This article...
Kurt is the CEO of Marshal, the Managed Agent Operations company.
Kurt Fischman
Founder, Marshal
Articles by Kurt Fischman
Structured Data Mastery
Structured data mastery is the discipline of engineering machine-readable markup that transforms generic web pages into entity-resolved, AI-retrievable knowledge assets. This article covers the...
Core KPIs in AEO and AI Search Optimization
Key performance indicators for AI search optimization measure whether large language models recognize your entity, retrieve it under relevant prompts, and cite it when generating answers. This...
Creating Machine-Readable Trust Assets for AI Search
Machine-readable trust assets are structured digital artifacts that encode brand credibility in formats AI systems can parse, validate, and weight during retrieval. This article defines what...
Entity Resolution: So Easy, Even Baby Yoda Can Do It
Entity resolution is the process of determining that different records point to the same real-world entity and merging them into a single canonical identity with a persistent identifier. Entity...
How AI Search Optimization Really Works
AI search optimization is the discipline of engineering brand discoverability, retrievability, and cite-worthiness inside large language models. AI search optimization is not SEO with new...
What is a Content Chunk, Anyway?
A content chunk is a discrete, semantically self-contained unit of information that an AI system can retrieve, interpret, and cite without requiring surrounding context. Content chunks are the...
Why Embedding Optimization Matters for AI Search
Embedding optimization is the discipline of structuring digital content so that large language models locate, retrieve, and cite your brand at query time. This article explains the mechanics of...
AI-Native Lead Capture: From Architecture to Execution
AI-native lead capture re-engineers conversion architecture for a zero-click world where large language models become the surface of first contact. This article maps the three-layer architecture...
How ChatGPT Inclusion Works for Companies
ChatGPT inclusion is not a badge or a ranking. It is whether the model surfaces your brand as a relevant answer when a user prompts it. This article breaks down the retrieval mechanics that...
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