Competitive Intelligence in AI Search
Competitive intelligence in AI search is the practice of analyzing which brands get cited by large language models and reverse-engineering the semantic, structural, and entity signals that produce...
Kurt is the CEO of Marshal, the Managed Agent Operations company.
Kurt Fischman
Founder, Marshal
Articles by Kurt Fischman
Content Roadmaps in the Age of AI Search
Content roadmaps built for the AI search era start with retrieval fitness, not keyword volume. The traditional editorial calendar optimized for organic click-through is structurally misaligned...
Wikipedia or Die: How to Claim Your Q-Node and Own LLM Entity Disambiguation
Wikipedia and Wikidata Q-nodes anchor entity disambiguation in large language models. When an LLM encounters an ambiguous brand name, it consults public knowledge graphs to resolve identity, and a...
Embedding Visual and Audio Assets for LLM Retrieval: A Field Manual to Multimodal Immortality
Multimodal LLM retrieval processes images, audio, and video alongside text. Embeddings convert visual and audio assets into vectors that retrieval systems use for similarity search, while metadata...
How to Use Endpoints to Drive LLM Citations
Endpoints give LLM retrieval systems structured access to your brand data. A dedicated JSON-LD fact endpoint, properly hosted and versioned, turns opaque marketing content into machine-readable...
Mentions > Links: A New "Ranking" System for AI Search
In AI search, brand mentions across authoritative sources matter more than backlinks. LLMs do not follow hyperlinks to assign authority. They evaluate mention frequency, sentiment polarity, and...
Use Public Repos to Pull Your Company into ChatGPT Answers
Public repositories on GitHub, Hugging Face, and Zenodo function as training-data pipelines that large language models ingest during pre-training and fine-tuning. This article details how to...
The Top 10 AI SEO Agencies in 2025
Top 10 Agencies (2025)
Answer Shapes 101
Answer shapes are the structural patterns AI systems use to format responses
The 2025 Perplexity Playbook
Ranking factors for Sonar
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