Kurt is the CEO of Marshal, the Managed Agent Operations company.
Founder, Marshal
AI agents are discrete software entities that use large language models to plan, execute, and iterate on tasks autonomously, while agentic AI is the architectural paradigm describing any system...
Answer Engine Optimization (AEO) engineers content for citation inside AI-generated answers, while Search Engine Optimization (SEO) engineers content for ranking inside traditional search results....
AI Search Traffic is 4.4x More Valuable Than Organic
Knowledge graph presence is the structured, machine-readable footprint a brand maintains across public knowledge graphs like Wikidata and Google's Knowledge Graph. Unlike traditional SEO,...
An llms.txt file is a markdown document placed at a website's root directory that provides large language models with a structured summary of the site's most important content. Unlike robots.txt,...
Large language models disproportionately cite market incumbents because their training data, entity graphs, and retrieval pipelines are saturated with incumbent content. This structural advantage...
ChatGPT does not rank pages. It retrieves, evaluates, and cites sources through a multi-stage pipeline that bears almost no resemblance to Google's link graph. This article documents the retrieval...
Perplexity is not a search engine. It is a citation machine powered by a retrieval-augmented generation pipeline that selects, ranks, and attributes web sources in real time. Optimizing for...
AI search optimization cost ranges from $0 (DIY with sweat equity) to $25,000+ per month (enterprise agency retainers), depending on scope, technical complexity, and competitive intensity. This...
SEO is not dead, but the version of SEO that most teams are still practicing might as well be. Organic click-through rates have cratered, AI Overviews now cover more than 40% of informational...
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