How to Build an Honest AI Business Case
Most AI business cases presented to business owners are built on an accounting illusion. A vendor or internal advocate tallies up minutes saved across routine tasks, multiplies that time by an...
Sep 22, 2026/ featured · this week
View all dispatches →Sep 22, 2026/ recent · long reads
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Done-for-You AI: What Should Be Included?
When a founder signs a contract for a static website or an accounting software rollout, the finish line is straightforward. The pages render, the bank feeds sync, the invoices reconcile, and the...
Sep 21, 2026
Why Your AI Tools Are Creating More Work
Over the past two years, almost every founder running a $1M to $10M company has handed generative AI tools to their staff. You bought seats for chat interfaces, added AI writing assistants to your...
Sep 14, 2026/ selected notes
All dispatches →01 / AI Agents
Do You Need Managed AI Agents If You Already Use Claude Cowork?
When Anthropic shipped Claude Cowork, it gave knowledge workers a tool that feels like a breakthrough. Instead of pasting paragraphs back and forth into a browser window, you can point Claude at...
Sep 14, 2026
02 / AI Agents
Marshal vs. Lindy: Which Fits Your Business?
When a founder-operator decides to automate core operations, the market presents two completely different paths masquerading under the same category label. One path offers a software subscription...
Sep 13, 2026
03 / Workflows
Stop Chasing Documents: Automate the Follow-Up
A sales call closes, the contract gets signed, and the client appears eager to get started. The sales team logs the win, marks the deal closed in the CRM, and hands off the account to operations. On...
Sep 13, 2026
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Showing: AI Agents
22Jun 2026
AI Agent Security: Why You Contain the Blast Radius Instead of Patching the Flaw
> AI agent security is the practice of capping what a deployed agent, and anyone who hijacks it, can do to the systems and data it touches. The agent's defining flaw, that it cannot tell data from...
Kurt Fischman · Jun 22, 2026
22Jun 2026
The AI Agent ROI Measurement Framework: Four Returns, Not One Number
> An AI agent ROI measurement framework separates an agent's return into four classes (cost avoidance, capacity creation, risk and quality, and revenue lift) and measures each one on the clock it...
Kurt Fischman · Jun 22, 2026
11Jun 2026
AI Agent Performance Metrics: The Complete Library Nobody Selling You a Dashboard Will Publish
> AI agent performance metrics are the numbers a business tracks to confirm a deployed AI agent does its job correctly, safely, affordably, and fast enough to matter. Marshal sorts them into five...
Kurt Fischman · Jun 11, 2026
10Jun 2026
AI Agent Use Cases by Business Function: The Map, Not the Listicle
> AI agent use cases are business workflows an agent can own end to end, and they sort by function: sales, marketing, customer service, finance and admin, HR, and IT operations. A use case is real...
Kurt Fischman · Jun 10, 2026
10Jun 2026
AI Agents vs Chatbots: Buy by Failure Mode, Not Feature List
> AI agents and chatbots differ by what they produce: a chatbot produces conversation, answering questions inside a contained exchange, while an AI agent produces actions, completing multi-step work...
Kurt Fischman · Jun 10, 2026
10Jun 2026
AI Agent Orchestration Is a Scaling Decision, Not a Starting Point
> AI agent orchestration is the coordination layer that lets multiple specialized AI agents share work, context, and handoffs on jobs too big for one agent to own. An orchestrator routes tasks,...
Kurt Fischman · Jun 10, 2026
08Jun 2026
The SMB Agentification Roadmap Is Three Ownership Handoffs, Not a Calendar
> The SMB agentification roadmap is the staged path a founder-led business takes from one-off agent pilots to an operating model, defined by who owns the agents rather than how many days have passed....
Kurt Fischman · Jun 8, 2026
03Jun 2026
AI Agents for Business Are an Operating Model, Not a Tool You Shop For
> An AI agent for business is software that owns a defined workflow end to end: it reads what is happening, decides the next step, acts across the tools a company already runs, and works toward an...
Kurt Fischman · Jun 3, 2026
27May 2026
AI Agent System vs Chatbot: The Structural Difference
> An AI Agent System is a productized operational layer that owns a workflow end-to-end. A chatbot is a conversational interface that handles one turn of dialogue at a time. The difference is...
Kurt Fischman · May 27, 2026
26May 2026
What is an AI Agent System?
An AI Agent System is the productized operational layer that wraps one or more AI agents, the governance that controls them, and the integrations that connect them to a company's real workflows....
Kurt Fischman · May 26, 2026
15Apr 2026
Agentic AI vs AI Agents: What the Distinction Actually Means
AI agents are discrete software entities that use large language models to plan, execute, and iterate on tasks autonomously, while agentic AI is the architectural paradigm describing any system...
Kurt Fischman · Apr 15, 2026
Put a machine on the job
Marshal is the execution layer between frontier AI and small business.