
Kurt FischmanFounder, Marshal
Kurt is the CEO of Marshal, the Managed Agent Operations company.

When AI software is introduced as disconnected desktop assistants, it doesn't eliminate labor; it shifts work into setup, verification, and manual cross-system coordination. Teams spend less time drafting from scratch and more time fact-checking plausible hallucinations, fixing broken prompts, and retyping outputs between apps. Real operational efficiency happens only when you stop handing tools to employees and start automating end-to-end workflows with clear governance.
Over the past two years, almost every founder running a $1M to $10M company has handed generative AI tools to their staff. You bought seats for chat interfaces, added AI writing assistants to your docs, and told your team that this software would eliminate tedious busywork.
Instead of seeing hours returned to the calendar, you're watching calendars fill up with new friction. Inboxes still overflow. Customer onboarding checklists still drag on for weeks. When you ask your team why things take so long, they tell you they spent two hours trying to get a prompt to output the right table format, or forty minutes verifying whether an AI-generated customer summary included real numbers.
It's easy to assume this is an employee adoption problem. Founders often wonder if their people aren't creative enough with their prompts, or if they're quietly resisting the new technology.
That diagnosis is wrong. The problem isn't your team; it's the architecture of standalone AI tools. Point-solution software automates the easiest twenty percent of a task (generating a rough draft) while dramatically inflating the invisible, high-friction work required to turn that draft into a completed business action. Until you understand the operational mechanics of that trade-off, every new AI subscription you buy will simply add more overhead to your payroll.
The fundamental mistake in deploying AI software is measuring speed at the point of generation rather than at the point of business delivery.
Generating five hundred words of marketing copy, three paragraphs of an executive summary, or a customer reply takes four seconds. When vendors demonstrate their software, that four-second burst looks miraculous. It feels like ninety percent of the job vanished instantly.
In reality, drafting text was never the expensive bottleneck in your company. The expensive part is ensuring the text is accurate, aligning it with company policies, formatting it to match internal standards, securing approvals, and pushing the resulting records into your ERP, CRM, or billing software.
When an employee drafts a document manually, their brain performs verification and contextual checks simultaneously. They know our client doesn't offer refunds after thirty days because they negotiated the contract last month. They know the customer's account manager is based in Chicago.
When a generative model drafts that same document, it has none of that institutional memory. It produces fluent, persuasive prose that sounds completely confident, even when it invents facts, invents delivery dates, or cites nonexistent product tiers.
That dynamic forces the employee into the role of a forensic auditor. Auditing someone else's plausible, polished draft requires more sustained mental focus than writing the draft yourself. You have to verify every name, check every date against primary sources, and confirm that subtle assumptions haven't crept into the text. This is the verification tax, and it erodes the entire time savings of the tool.
This frustration isn't unique to your business. It is a documented pattern across modern knowledge work.
In an extensive study conducted by The Upwork Research Institute, researchers found that 77% of employees using AI reported the technology had actually decreased their productivity and added to their total workload, while 71% of full-time workers reported feeling burned out.1 Rather than feeling liberated, workers felt overwhelmed by the sudden expectation to produce more volume while managing confusing new interfaces.
Research published in Harvard Business Review documented the exact same phenomenon.2 The researchers discovered that AI tools don't reduce work; they intensify it. Employees using AI worked at an accelerated pace, took on an expanded scope of responsibilities without clear boundaries, and spent extra hours monitoring software outputs. The productivity surge celebrated in the first month quickly turned into cognitive fatigue and administrative backlog.
When leadership introduces tools without operational systems, the company essentially downloads raw technology onto employees' desks and tells them to figure out how to make it useful. The result is shadow work: hours spent experimenting with prompt phrasing, troubleshooting formatting errors, and managing tool sprawl.
Review the uncounted time commitments created at each stage of ad hoc tool deployment.
| Stage | Expected Benefit | Actual Friction |
|---|---|---|
| Setup | Instant access to AI capabilities | Prompt crafting, context gathering, and software configuration |
| Review | Skim-reading finished outputs | Line-by-line verification to catch subtle hallucinations |
| Follow-Through | Faster task completion | Manual data entry and reformatting across disconnected apps |
| Maintenance | Continuous background utility | Prompt debugging and workflow repair when tool updates break assumptions |
Unmanaged tools shift time from direct execution into review and maintenance overhead.
To diagnose why your investments aren't translating into free time, you have to trace how work actually moves through your business when an unmanaged AI tool is added to the stack.
The breakdown shows why your payroll costs don't decline when you purchase software licenses. If a team member saves thirty minutes drafting an analysis but spends forty minutes setting up the prompt, verifying the citations, and retyping the data into your project management system, your company has lost ten minutes of net productive capacity.
When you look closely at day-to-day operations, unmanaged AI tools create more work through four specific mechanisms.
Prompt engineering is not an operational process; it is trial-and-error experimentation. When an account manager spends an hour testing seven different variations of a prompt to get a clean customer intake summary, that account manager is doing amateur software development during business hours.
Worse, that effort is ephemeral. When the model updates its underlying weights next month, the prompt that worked reliably yesterday begins returning unexpected responses. The employee has to start the experimentation cycle all over again, with no version control, no testing suite, and no shared documentation across the rest of the company.
AI assistants live in isolated silos. They sit in a browser tab, a desktop sidebar, or a standalone mobile application. But business processes span multiple enterprise systems.
If an AI tool summarizes a sales call, that summary still needs to be tagged in HubSpot, an invoice needs to be triggered in QuickBooks, and a project board needs to be created in Asana. Because the standalone assistant can't talk directly to your back-end platforms, your team members become human data bridges. They manually copy data from the AI chat window, reformat it, and paste it into operational software. You haven't automated the workflow; you've turned your professional staff into clerical copy-pasters.
When a founder tells a department lead to "use AI for customer onboarding," the lead assumes the problem is solved. In practice, nobody has defined who owns the exceptions, who reviews the outputs, or what the quality bar is.
Because the tool produces plausible work quickly, team members churn out more drafts, more decks, and more internal memos than ever before. But more artifacts don't equal more progress. Other team members now have to read, evaluate, and respond to this deluge of machine-generated prose. Unmanaged AI tools multiply internal noise, creating a feedback loop of reading and writing that crowds out real strategic execution.
When a human employee makes an error on an invoice, you can review the error with them, understand why the mistake happened, and establish a checklist to prevent recurrence.
When a standalone AI assistant hallucinated an incorrect discount percentage, the software feels no accountability. It won't apologize, and it won't remember the lesson next week. If your company relies on individual prompting, the only entity left holding the bag when something goes wrong is the human employee who trusted the output. That creates an environment of anxiety where cautious employees spend excessive time double-checking every single word, slowing operations to a crawl.
Fixing this problem doesn't mean banning AI or throwing away your software licenses. It requires shifting your mindset from software adoption to operational engineering.
If you want AI to create genuine leverage in your business, follow three operational principles:
First, stop handing tools to individuals and start automating defined workflows. A workflow has a concrete trigger, a predictable set of inputs, deterministic validation rules, and an audited destination. If a process can't be mapped onto a single sheet of paper with clear decision trees, an AI tool won't fix it; it will only make the chaos faster.
Second, establish clear boundaries between generation and governance. Models should execute specific data extraction and drafting tasks inside secure, monitored harnesses, but the rules of your business must be enforced by code, not prompt goodwill. If a customer address is missing a zip code, or an invoice total doesn't match the purchase order, the workflow should pause and request human review before any data writes to production.
Third, demand end-to-end integration. The only AI that truly saves human labor is the AI that takes an event from its origin to its completion without requiring human hands to move files across windows. When an onboarding intake form triggers background document extraction, validates identity documents, creates CRM entries, and notifies the client success manager only when an exception occurs, your team gets their time back.
AI shouldn't be an extra chore your team has to manage between nine and five. When designed as an integrated operational workflow, it disappears into the background, carrying the heavy lifting so your people can focus on the work that actually moves your business forward.
Employees experience burnout because AI tools accelerate the volume of raw work while increasing the cognitive load of fact-checking and error-catching. When workers must constantly audit plausible but imperfect machine outputs while still performing their core duties, their total mental effort increases substantially.
You don't need to ban conversational tools, because they remain useful for individual brainstorming, rough outlining, and exploratory research. However, you should prevent teams from relying on interactive chat sessions to run recurring, mission-critical operational processes across your business.
Look for recurring tasks where inputs and outputs are well-defined and human staff spend significant time moving information between systems. Good candidates include client onboarding verification, invoice reconciliation, and lead routing, where deterministic rules can govern model actions and catch exceptions cleanly.
The days of clicking, dragging, copying, pasting, deleting, downloading, and CTRL-F'ing are over.