Meet Fin, the agent that runs our blog.

The writing is only part of the job.

An article still needs an image. Someone has to format it for the website, add the description and tags, publish it, and check that everything worked. Until those steps are finished, it's another open task.

For a small team, that work competes with answering customers, preparing proposals, and bringing in business. Publishing regularly means finding someone to carry it through, every time.

We gave that responsibility to Fin. It works on this website, under our name. Every article it publishes is something a prospective customer can use to judge us.

We assign the topic. Fin takes it through publishing.

We maintain a queue of articles we want to publish. Each assignment names the topic, the reader's question, and what the piece needs to cover. A schedule or a direct request starts the work.

Fin then carries out three parts of the job:

Research and writing. It gathers information for the assignment and writes the article using our audience guidance, voice, and editorial rules. A comparison calls for different research than a straightforward explanation, so Fin chooses its approach to fit the piece.

Preparation. The system checks the draft against defined rules, creates a branded image, formats the article for our website, and prepares the page information used by search engines.

Publishing and verification. Fin publishes the article, checks that readers can reach it, and confirms that it appears in the blog index. Its report includes the result and anything that needs attention.

On a successful run, we get a live article and a report. We haven't copied the draft between tools, uploaded the image, or checked the link ourselves.

We set the direction and review the results.

We decide which subjects deserve attention, who we're writing for, and what standards Fin should follow. We read the published work and improve the instructions when something misses the mark.

For our own blog, we've authorized Fin to publish without waiting for approval on each article. We can stop a run, but we don't sit between the draft and the publish button.

That arrangement suits this job. Automated checks catch specific problems with structure, formatting, and our writing rules. They can't guarantee that an article is accurate or worth reading. Editorial judgment remains our responsibility.

Your business may need a different arrangement. A proposal could wait for your sign-off before reaching a customer. A routine internal report could go straight to your team. Marshal works with you to define those permissions before the agent starts.

Fin is over-engineered on purpose. It comes in handy when something goes wrong.

A connection fails. A website changes. A run stops halfway through. We build for those situations because we're responsible for getting the agent working again.

The schematic shows what's behind Fin. Four details explain much of the machinery:

It saves its place. Fin records its progress and keeps the work it has produced. If publishing is interrupted, a later attempt can reuse the article and image already created.

It checks the actual website. Our publishing system can accept an article before the page becomes available to readers. Fin checks the page and blog index before marking the assignment complete. If it can't confirm the result, it says what remains unresolved.

Its access is limited. Fin works through approved tools. The environment that processes outside material is isolated from account credentials and direct internet access. Reading content and publishing it use separate permissions.

It leaves a record we can inspect. Research, drafts, checks, and publishing results are saved. When something goes wrong, we can trace what happened and work on the cause.

This is part of the ongoing job Marshal takes on: keeping the agent useful as the systems around it change.

What work could you hand over?

Look for a job that repeatedly sends someone between documents, emails, spreadsheets, and business software. Pay attention to the steps after the main task: updating the record, sending the follow-up, checking that nothing was missed.

Depending on your process and systems, an agent could help with:

• Property marketing: Turn approved listing details into descriptions, website copy, and email drafts ready for review.
• Proposal preparation: Gather discovery notes, approved pricing, and relevant company material into a proposal for your sign-off.
• Customer onboarding: Collect required information, prepare records, and follow up on missing items before delivery begins.
• Weekly management reports: Gather figures from your systems, summarize what changed, and flag items that need a decision.

Fin's job is publishing. Yours might be getting a new customer ready for their first appointment. The useful question is how much of that recurring work an agent could carry through, and where you want a person involved.

What keeps landing back on your desk?

Bring us one recurring job you'd like handled. You don't need an automation plan. We'll help scope the work, build the agent, and run it for you.

Watch it complete real work in your business during a free trial. Then decide whether to keep it working.

Start your free trial →